ZMG Political Leader

To show that political leaders taint their own image by restricting freedom of press –
by folding and therefore distorting pictures of them - to demonstrate how ugly they become.
If a political leader violates the freedom of press, he harms his own image.

Ogilvy & Mather, Frankfurt, Germany
CCO: Dr. Stephan Vogel
Creative Director: Helmut Meyer, Lothar Mueller
Art Director: Jawad Saleem, Asae Tanaka
Copywriter: Katharina Haller, Suse Hagelauer
Art Work: Asae Tanaka, Jawad Saleem