END INHUMANITY.
Print / OOH
Human rights are taken so much for granted that public awareness campaigns started more and more to use shocking imagery. To the point where even shocking is taken for granted. Time for something different. The incredibly emotional  illustrations of the “End Inhumanity” Campaign express Amnesty’s brand core in the most disarming way – silently screaming out amnesty’s key message: There is hope, if we stand up together. End inhumanity!

Agency: Ogilvy & Mather, Frankfurt, Germany
CCO: Dr. Stephan Vogel
Creative Director:Helmut Meyer, Lothar Mueller
Copywriter:Lothar Mueller
Illustrator, Art direction: Jawad Saleem