Deloitte Digital's Customer-led marketing offering requires a visually appealing and simple logo that incorporates the
essence of the company's focus. The logo should prominently feature the initials "A," "M," and "C," representing
Advertising, Marketing, and Commerce, respectively. Additionally, it should integrate the Deloitte dot to signify the
brand's affiliation.
Target Audience:
The target audience includes businesses, marketers, advertisers, and individuals interested in digital marketing solutions. The logo should resonate with professionals in the marketing and advertising industry, conveying trust, reliability, and expertise.
Key Points:
- Incorporate the initials "A," "M," and "C" in a basic geometric form.
- Integrate the Deloitte dot into the logo.
- Reflect simplicity and attractiveness.
- Convey modernity and innovation.
- Suggest the concept of infinite solutions or possibilities.
- Ensure scalability for various applications, including digital platforms and print media.
Design Solutions:
The logo I designed for Deloitte Digital's Customer-led marketing offering merges clean geometric shapes with the initials "A," "M," and "C," along with the Deloitte Dot, to signify the brand's contemporary and innovative stance. Incorporating an infinity symbol subtly communicates endless potential. The typography is modern and clear, echoing Deloitte Digital's identity. Overall, the logo reflects the brand's dedication to dynamic solutions and professionalism.

Concept, Design and Creative Direction:
Jawad Saleem