New Opel Brand Imagery

Background: Opel wants to connect with young people by infusing its brand with a fresh, street photography style.
The aim is to make Opel cars feel cool, stylish, and down-to-earth, appealing to a younger audience.
Objective: Create a new image for Opel that resonates with young adults, using street photography to capture real-life
moments with Opel cars in urban settings. The goal is to make Opel feel like a natural fit for young, trendy lifestyles.
Audience: Young city dwellers aged 25-38, who value self-expression and seek cars that reflect their style and interests.
Key Elements:

• Street Photography Vibe: Embrace the authentic, spontaneous feel of street photography to showcase
  Opel cars in urban environments.

• Stylish and Vibrant: Highlight the sleek designs and vibrant colors of Opel vehicles to appeal to
  fashion-conscious young consumers.

• Energetic and Relatable: Infuse the imagery with a dynamic energy that resonates with the passions and
  lifestyle of young people.

• Accessibility: Position Opel cars as attainable lifestyle choices that align with the values and
  aspirations of young consumers.

Idea Solution: Collaborate with photographer known for their unique style and influencers with a keen eye for urban culture to create captivating content showcasing Opel cars in city environments. Encourage the creation of user-generated content through interactive social media campaigns. Host lively events in hip urban locales, leveraging digital platforms to extend the campaign's reach. Maintain a cohesive visual identity across all brand touchpoints to strengthen the street photography-inspired aesthetic.

Agency:  Velocity McCann, Frankfurt am Main
Executive Creative Director: Dushan Drakalski​​​​​​​
Sr. Art Director: Jawad Saleem
Photographer: Marc and David