SIGNS. MY HANDS ARE MY VOICE.
Reinventing voice - One gesture at a time.
Alexa, Google Assistant, Cortana: voice assistants are changing the way we shop, search, communicate or even live. At least for most people. But what about those without a voice? What about those who cannot hear? Around 466 million people worldwide have disabling hearing loss. With the SIGNS Project, we are creating awareness for digital accessibility and inclusion.
SIGNS is a collaboration project, currently under development by the following partners: German Youth Association of People with Hearing Loss.

Agency: MRM//McCann Frankfurt am Main
Chief Creative Officer, Germany: Sebastian Hardieck
Executive Creative Director, Germany: Martin Biela
Executive Creative Director, Germany: Dushan Drakalski
Vice President Global, Product Innovation & LAB13: Dominik Heinrich
Director Creative Technology & LAB13, Germany: Mark Hollering
Group Creative Director UX: Jan Portz
Senior Copywriter / Concept & LAB13: Chris Endecott
IT Project Manager: Sebastian Klein
Senior Art Director: Jawad Saleem
Senior Motion Designer: Michael Klaiber
PR & Communications Director: Jerome Cholet
Trainee LAB13: Sofia Paz-Vivo
Junior Art Director: Irini Sidira